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MovilUp

Privacy Policy

Last updated: 2026-04-20

This Privacy Policy explains what personal data MovilUp collects through movilup.pro, why we collect it, and the rights you have as a data subject. It reflects the requirements of the Israeli Protection of Privacy Law, 5741-1981, as amended by Amendment No. 13 (in force August 2025), the Consumer Protection Law, and related Israeli legislation.

Who we are (data controller)

MovilUp is the controller responsible for your personal data. You can reach us on privacy-related matters at:

What data we collect

We only collect what you give us through the order form on the site, plus a minimal set of technical information:

  • your name (to address you and identify the request);
  • your phone number (so an operator can call you back to confirm details);
  • pickup and destination addresses (for price estimation and route planning);
  • service type (cargo taxi, apartment move, office move, furniture delivery);
  • preferred date and time for the move (optional);
  • optional free-text comment;
  • technical data such as IP address, user-agent, session identifiers and cookies necessary for the site to work.

Mobile applications (MovilUp and MovilDrive)

When you use our mobile apps we process additional categories of data:

  • account data — your phone number (verified by a one-time SMS code) and, optionally, your name, email and profile photo; you may also sign in with Google or Apple;
  • location data — your device's precise (GPS) location. For customers it is used only while the app is open, to show the map and select pickup and drop-off points. For drivers it is also collected in the background during an active order so the customer can see the driver approaching on the map. Location is never collected outside of an active order;
  • in-app chat — the messages and photos that customers and drivers exchange in relation to a specific order;
  • payment information necessary to complete and account for the order;
  • for drivers and crew members — identity and licensing documents we need to verify their eligibility to provide the service;
  • device identifiers and push-notification tokens, used to deliver order status updates.

You can revoke camera, photo or location permissions at any time in your device settings. Some features (such as live driver tracking) will then be unavailable.

Location data

We process device location to run the transport service. In the client app, location is used only while the app is open, to show the map and set the pickup and drop-off points. In the driver app (MovilDrive), during an active order the driver's precise GPS location is collected and sent to our server so the assigned client can see the driver on the map and follow the route; this may continue while the app is in the background, via a foreground service that shows a persistent notification while tracking is active. Location is not collected outside of an active order. We use location data only to provide and improve the service - we do not sell it; it is shared only with the other party of the same order and with our technical processors (hosting, telephony), and is retained as described in the Retention section. You can stop location collection at any time by completing or cancelling the order, or by revoking the location permission in your device settings.

Purposes of processing

  • receiving, processing and fulfilling your moving or transport request;
  • contacting you to confirm, clarify and coordinate the job;
  • quality control and post-service follow-up;
  • internal statistics about requests (we do not share them with third parties for marketing);
  • complying with Israeli legal obligations (tax and accounting records, responses to lawful authority requests).
  • keeping the service safe — reviewing reports of objectionable content or abusive behaviour and enforcing user blocks;

Legal basis

We process your data based on your freely given consent (the checkbox on the order form) and on the necessity of performing a service contract with you. In some cases we rely on legal obligations imposed by Israeli law.

Who we share data with

We do not sell your data. We only share the minimum necessary with:

  • drivers and moving crews who will perform the job - they receive only the information needed to do the work (name, phone, addresses, comment);
  • technical service providers (hosting, CRM, SMS gateway, telephony) - they act strictly on our instructions and under confidentiality obligations;
  • Israeli public authorities - only when legally required.

International data transfers

Some of our technical service providers (cloud hosting — in particular Google Cloud — as well as CRM, SMS and telephony gateways) may process or store data on servers outside Israel. In such cases we transfer only the minimum data necessary and take reasonable measures to ensure a level of protection comparable to the requirements of Israeli law.

Retention

We keep request data for as long as needed to deliver the service and to meet our legal obligations (primarily tax and accounting - up to 7 years). After that, the data is deleted or anonymised.

Your rights

Under the Israeli privacy law, as amended in 2025, you have the right to:

  • request information about the data we hold about you;
  • request correction of inaccurate or incomplete data;
  • request deletion of your data, where not contrary to law;
  • object to processing for marketing purposes;
  • withdraw your consent at any time (this does not affect past processing);
  • lodge a complaint with the Israeli Privacy Protection Authority.

To exercise any of these rights, please contact us at privacy@movilup.pro.

User data deletion

You can delete your MovilUp account and the personal data associated with it at any time, in one of two ways:

In the app

Open the MovilUp or MovilDrive app → the "Profile" section → "Delete account" and confirm. Sign-in is disabled immediately, and your personal data is permanently removed after 90 days.

By request

If you no longer have access to the app, send a deletion request to privacy@movilup.pro, stating the phone number or email linked to the account. We will process the request and confirm the deletion.

Some data we are legally required to keep even after the account is deleted — primarily records of completed orders and payments, to meet tax and accounting obligations (up to 7 years). After those periods such data is deleted or anonymised.

Cookies

We only use strictly necessary and functional cookies. See the full list in our Cookie Policy.

Security

We use reasonable organisational and technical measures to protect your data: HTTPS encryption, access controls, vetted service providers, and data minimisation. No system is 100% secure, but we do our best to keep your information safe.

Children

MovilUp services are aimed at adults. We do not knowingly collect personal data from anyone under the age of 16. If you become aware that a child has sent us their data, please contact us and we will delete it.

Changes to this Policy

We may update this Policy. The current version is always published on this page with its last-updated date. We will flag material changes on the website.

Contact

For any privacy-related question, please write to privacy@movilup.pro.